As a young child collecting rocks and minerals, Alan Soifer's gemstone and jewelry
journey began. Somehow, he knew each gemstone possessed unique and mystical properties waiting to be discovered. After obtaining a degree in the biological sciences, Alan realized that he was destined to enter the gemological and jewelry industry. Alan has worked in every capacity in the industry as an appraiser, gemologist, buyer, manager, jeweler, and salesman since 1977, including several years with Sidney Krandall & Sons Jewelers. He has learned that a full commitment to sincerity, honesty, professionalism, and listening carefully to the customer were extremely important in establishing a personal and caring relationship.